Why Become a Sponsor?

  • WVPE delivers the highest listening audience concentration of highly educated and influential citizens within the WVPE coverage area.
  • Your company gains credibility by associating with intelligent, In-depth journalism from NPR, BBC, Public Radio International, and American Public Media.
  • Your message is heard in a clutter-free environment.
  • When price and quality are equal, 85% of public radio listeners prefer to buy products from companies that support public radio.
  • 72% of public radio listeners have a more positive opinion of a company when they find out it supports public radio.
  • Nearly 3 out of 4 listeners agree that pubic radio sponsors are more credible than commercial advertisers.
  • 85% of listeners have taken direct action based on past sponsorship credits.


Source:  The State of the Halo Effect Study, NPR 2010