The Pure Michigan campaign lost its funding. Here's how that might impact tourism.

Oct 18, 2019

  • Michigan ranks fourth in the nation when it comes to tourism ad spending, but comes in at number 10 for actual tourism rates. Despite its popularity among residents, there are conflicting reports about what kind of return-on-investment Michigan gets for money spent on its well-known Pure Michigan campaign. Evan Jordan is an assistant professor in the Department of Recreation, Park, and Tourism Studies at Indiana University. He explained the debate over tax-funded tourism advertising and how effective campaigns like Pure Michigan are at attracting tourists.
  • We also discuss the politics behind Governor Whitmer's line-item veto of the budget for the Pure Michigan campaign with our Friday political commentators. TJ Bucholz is president of Vanguard Public Affairs, a progressive political strategy firm. Ken Sikkema is Senior Policy Fellow for Public Sector Consultants, and a former Republican Majority Leader of the Michigan Senate.
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