https://www.wvpe.org/tags/paywalls paywalls en-US Copyright Tue, 16 Jun 2026 21:10:40 GMT https://www.wvpe.org/wvpe-news/2026-06-16/study-news-site-paywalls-deter-most-but-still-drive-subscriptions Notre Dame associate professor of marketing Vamsi Kanuri's study found paywalls deterred 59% of people from subscribing. But people encountering paywalls were 84 times as likely to subscribe to digital news sites than those who didn't hit paywalls. Tue, 16 Jun 2026 21:10:40 GMT https://www.wvpe.org/wvpe-news/2026-06-16/study-news-site-paywalls-deter-most-but-still-drive-subscriptions Jeff Parrott