How Your Business Benefits

Public radio’s value is distinct from commercial radio in a number of significant ways.  While Commercial radio may have 15-20 minutes of commercials per hour, WVPE has less than six minutes of messages per hour.  This is what we mean when we say WVPE has less clutter!  Our listeners are not overwhelmed with sponsor messages.  As a matter of fact, they listen to hear about the businesses that underwrite the station they too support.

1.    Listener passion is so strong, it translates into financial support.

Listeners love WVPE programming—and they validate this passion with their checkbooks each uear.  Annually listeners contribute more than half a million dollars to support the station.

2.    Favorable association for sponsors.

Corporate sponsors benefit from their connection to public radio.  Nearly three out of four listeners agree that public radio sponsors are more credible than commercial advertisers.

      My opinion of a business is more positive  

      when I find out is support public radio.                                            72% Agree

3.    Favorability and purchase preference among listeners.

Public radio listeners take direct action as a result of sponsorship, acting on their preference to do business with business partners of their station.     

When price and quality are equal,

      I prefer to buy products from companies

      that support public radio.                                                          85% Agree

4.     Enhance your company’s image.

Listeners will automatically associate your company with quality programming.  Media agencies and public relations firms understand the importance of context in which a client message is heard—quality by association.

Sources:  NPR & Knowledge Networks Halo Effect Study, Fall 2012

Dial testing conducted by FR Associates, Inc.