"There are so many ways to get this right, they had to look for a way to get this wrong."
That's author L.L. McKinney's response to Barnes & Noble's "Diverse Editions" campaign. McKinney's most recent book, A Dream So Dark, is a sequel to A Blade So Black, a contemporary retelling of Alice in Wonderland with a black female lead.
The bookselling chain announced this month that they were going to release classic books with new covers that reimagined protagonists as characters of color. These included Frankenstein, Peter Pan and Dr. Jekyll and Mr. Hyde among others — almost all books by white authors, about characters presumed to be white.
Black authors took to Twitter to express their criticism of the project, many of them, including McKinney, calling it "literary blackface."
Barnes & Noble released a statement on Twitter on Wednesday, the day the book covers were supposed to be displayed at their Fifth Avenue store in Manhattan, saying they were no longer going forward with the campaign.
In the statement, the chain said "it was a project inspired by outwork with schools and was created in part to raise awareness and discussion during Black History Month, in which Barnes & Noble stores nationally will continue to highlight a wide selection of books to celebrate black history and great literature from writers of color."
But what was supposed to be a celebration of diversity to kick off Black History Month turned into a moment where black writers weren't actually part of that celebration.
Out of the 12 books chosen for the campaign, only one was written by a black author — The Count of Monte Cristo, by Alexandre Dumas.
"It's still a story by a white author, featuring a white character, told via the white gaze," McKinney says. "And none of this has changed within the contents of the story itself. They're essentially just slapping a cover on it to 'celebrate diversity.' But a lot of us felt that you're just trying to cash in on the fact that it's Black History Month, and now all of a sudden, black faces and brown faces will sell books. Just maybe one, two years ago, people were saying in meetings, 'Yeah, you can't put black people on covers. It's not going to sell the book.'"
On what Barnes & Noble could have done instead
Feature black people, that's the beginning and end of it. If you're wanting to put a spin on classics, feature classics that are by black and brown authors. Like Zora Neale Hurston. Toni Morrison. Give their covers updates and put them on your tables. Or if you want to do this thing where you connect to the ideas of the classic canon, we are out there writing reimaginings and retellings and putting ourselves in the narratives of these stories. Like Pride & Prejudice. Like Alice in Wonderland. Like Wizard of Oz. We're doing that, so feature those books if that's the angle you want to go.
On diversity in book publishing
No one thinks they're capable of making mistakes at this level. Especially mistakes like this. Because if you did think that that was a thing that could happen, you would have things in place and people in place to be able to prevent it from happening, right? I've been that person, you know, that one black voice, that one person of color in the room or maybe there are two or three of us who says, maybe this isn't a good idea. But then we're shouted down or talked over, so it rolls out. This definitely says that there were no people of color in the room to make those decisions. And if they were, no one listened to them.
I am of the camp of if you want good representation, you let those people speak for themselves. You set up the microphone, you check the levels, you get everything together, and then you get out of the way. Especially if you're someone who has the resources to do that. And then we can take it from there. That's what I think good representation is. It mostly comes from within the communities that are attempting to be represented because nobody knows it like us, right?
There are people who do do the work and they take the care and they show the research and they're very sensitive to the nature, not only of the representation, but the context around the bad representation that has come before it. Cause you're not just representing us in that moment, right? You're fighting against this narrative that has been developed for decades and people don't even take that into account. They're just like, "Oh, well, you know, let me write this down and get this out there." And maybe I don't play into, you know, this sharp thing that people are aware of right now, but you miss the connotation of like maybe minstrelsy you know, from decades ago, that's still very much felt in our community. So I think that good representation happens when we're allowed to take the mic.
This story was produced and edited for radio by Justine Kenin and Sarah Handel and adapted for the Web by Brianna Scott.
AUDIE CORNISH, HOST:
The publishing industry insists they're trying to answer the call for diversity when it comes to books, but this week, they fell short. Barnes and Noble had planned to sell a new range of books at their Fifth Avenue store that were being touted for diversity - classics like "Frankenstein," "Romeo And Juliet" and "The Wizard Of Oz" - only the covers featured a range of brown-faced characters. So same authors, just different cover art - and this was supposed to celebrate Black History Month. So, of course, Twitter blew up because where are the black authors?
L.L. McKinney is a writer who reacted to this misstep. She joins us now from Kansas City, Mo. Welcome, L.L.
LL MCKINNEY: Thanks for having me.
CORNISH: So the strongest kind of criticism I saw of this was that it was essentially literary blackface. Can you talk about what's behind that charge?
MCKINNEY: Well, essentially, it's still a story by a white author featuring a white character told via the white gaze, and none of this has changed within the context of the story itself. They're essentially just slapping a cover on it to, quote-unquote, "celebrate diversity." But a lot of us felt that you're just trying to cash in on the fact that it's Black History Month. And now all of a sudden, black faces and brown faces will sell books, which is - just maybe one, two years ago, people were saying in meetings, yeah, you can't put black people on covers. It's not going to sell the book.
CORNISH: And now it seems like they've had a change of heart, is what you're saying.
MCKINNEY: They've had a change of heart so long as they don't have to actually have any black content.
CORNISH: Barnes and Noble issued a statement on Twitter announcing their decision to suspend the Diverse Editions initiative. They said the covers are not a substitute for black voices or writers of color whose work and voices deserve to be heard. They also said that one of the goals for the initiative was to drive engagement with classic titles, and that is an idea you've embraced in some ways - right? - like the retelling of "Alice In Wonderland."
MCKINNEY: Yes. So these are stories that I grew up, you know, hearing and learning, and I've interpreted it. But that doesn't change the fact that the story itself - like, the one they're going to put on the shelf completely ignores my existence, the existence of other black and brown people. And some of those authors were very racist, so it's just - it adds insult to injury that, you know, this author wouldn't dare include me in his story, but you're going to put me on the cover to sell books during Black History Month. OK.
CORNISH: When it comes to bookselling in particular, there's been a long ongoing debate - right? - about how and where books are placed that are authored by people of color, whether they get, quote-unquote, "kind of ghettoized" in one section or if putting them all in one section somehow helps them to be sold. What would have been a better way to celebrate Black History Month - right? - if a bookseller is going to do that that isn't just slapping brown faces on the stories of white authors?
MCKINNEY: I mean, feature black people. That's the beginning and end of it. If you're wanting to, you know, put a spin on classics, feature classics that are by black and brown authors.
MCKINNEY: You know...
CORNISH: Things that are, quote-unquote, "also in the canon..."
CORNISH: ...I guess would be a good term.
MCKINNEY: Like Zora Neale Hurston, Toni Morrison - give their covers updates, and put them on your tables. Or if you want to do this thing, you know, where you connect to this idea of the classic canon, we are out there writing reimaginings and retellings and putting ourselves in the narrative of these stories like "Pride And Prejudice," like "Alice In Wonderland," like "Wizard Of Oz." We're doing that, so feature those books if that's the angle you want to go. There are so many ways to get this right. They had to look for a way to get this wrong.
CORNISH: That's L.L. McKinney. Her most recent book is "A Dream So Dark." Thank you so much for speaking with us.
MCKINNEY: Thanks for having me again.
(SOUNDBITE OF FILA BRAZILLIA SONG, "A ZED AND TWO L'S") Transcript provided by NPR, Copyright NPR.