While Black Friday typically gets most of the post-Thanksgiving retail hype, the following Saturday has traditionally been dedicated to supporting small businesses.
Kylie Carter, director of marketing and events for Downtown South Bend, said the strain the pandemic has put on local businesses has made Small Business Saturday especially important this year.
“To use the trite [phrase], ‘Now more than ever,’
she said. "I mean, the holiday shopping season could make or break many of our small businesses this year.”