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Why Become a Sponsor?

  • WVPE delivers the highest listening audience concentration of highly educated and influential citizens within the WVPE coverage area.

  • Your company gains credibility by associating with intelligent, In-depth journalism from NPR, BBC, Public Radio International, and American Public Media.

  • Your message is heard in a clutter-free environment.

  • When price and quality are equal, 85% of public radio listeners prefer to buy products from companies that support public radio.

  • 72% of public radio listeners have a more positive opinion of a company when they find out it supports public radio.

  • Nearly 3 out of 4 listeners agree that pubic radio sponsors are more credible than commercial advertisers.

  • 85% of listeners have taken direct action based on past sponsorship credits.

Source:  The State of the Halo Effect Study, NPR 2010