Downtown South Bend’s Mural Mania kicks off this week for the fifth straight year.
This year’s Mural Mania, again organized by muralist Alex Ann Allen, will bring new murals to the Trigon Building, City Hall Garage, a former Studebaker building on South Main Street, the Leighton Garage, and a commercial building-turned-church on Lincoln Way West.
The artists will work from Wednesday through Sunday. They’re coming from South Korea, New York, California, Memphis and Chicago. They’re being paid with money from the city, The Community Foundation of St. Joseph County, some downtown businesses, and the University of Notre Dame.
Downtown South Bend Inc. president Willow Wetherall says the event beautifies the city but it’s also big for marketing. Over 400,000 people combined follow the artists on social media.
Wetherall marketing :15 … “When you have people from around the country and around the world coming to work in South Bend and then sharing that work outwards to that audience, I think it’s just incredibly powerful to help a much, much broaden community understand the transformation that’s happening in our city.”